Marketing Technology Director
OVERVIEW OF THE POSITION: Our client, an electrical and electronic manufacture, is growing and teaming up with TeamBradley to help them add talent to their team. They are looking for an outstanding Marketing Technology Director. The right person for this role will be a go-getter with a technology background.
- Lead team responsible for building, designing, envisioning, and optimizing the digital customer experience
- Utilize marketing frameworks, past experiences and creative direction for strategic work sessions
- Turn data and insights into strategic digital plans
- Oversee the progress and evaluation of campaigns, providing recommendations for improvements.
- Use advanced planning and day-to-day, real-time management across all marketing strategies
- Understands customer segments and use Access Center and IT, and integrates customer relationship management strategies to create a connected customer journey.
- Develop digital analytics dashboard and reports
- Stay up to date on emerging technologies and trends
- Bachelor’s degree with 10+ years of digital marketing leadership experience
- MBA/Master’s degree preferred
- Experience with growing business through digital platforms
- Ability to Implement digital marketing initiatives that drive a brand’s engagement and results
- Experience in evaluating data, building audience profiles, lead-generating tools and transforming insights
- Social media analytics and digital platform integrations experience
- Proven track record of collaborating with IT and senior leadership
- Knowledge on Analytics (Google Analytics, SEM Rush), CMS (Drupal), CRM (Microsoft Dynamics), Marketing Automation (ClickDimensions), Personalization (Acquia Lift)
- Knowledge of overall B-B marketing response
WHEN RESPONDING TO THIS OPPORTUNITY: Resumes without the required technical skills and experience will not be considered. Although a strong desire for a certain type of position is a credit to your goal, experience is necessary. Our client is not considering sponsorship at this time and is not open to relocation expenses.
ID#13376 – Marketing Technology Director